Proof of Work

Not Just Screenshots.
Results With Context.

Each case study walks through the actual problem, our diagnosis, what we built, and what happened after. The numbers come last because the story behind them is what makes them credible.

Client Acquisition
Portfolio Sample
Security Services

From Invisible to 50 New Clients in 90 Days

50 new clients signed in the first 90 days after launch
50
new clients in 90 days
post-launch
3
weeks from brief to live site
100%
same ad spend, higher conversion
no budget increase
The Problem

A security services company was running paid social ads and getting traffic but the website was converting almost none of it. Visitors arrived and left without making contact. The business was almost entirely referral-dependent and needed a site that could work independently as a client acquisition channel.

Our Diagnosis

The homepage led with generic service descriptions rather than outcomes. There was nothing that signalled this company operated at a serious commercial level. The contact path was buried, trust markers were absent above the fold, and there was no clear reason for a business buyer to choose this company over a competitor they already knew.

What We Built

A full conversion-focused rebuild. The new homepage led with the specific types of contracts handled, supported by visible trust markers, industry credentials, and a direct enquiry path. Every page was stripped of anything that did not directly support the decision to get in touch.

The Result

50 new clients signed in the first 3 months following launch. The site replaced a referral-only process and became the primary lead generation channel. The same ad spend that had been producing minimal returns began producing consistent, qualified commercial enquiries.

Our clients come to us when nothing is working. The sites we needed had to convert. Not just look good. One of our security clients got 50 new customers in three months from a single site we commissioned.

Ola Laing, Founder, Oconcept AI Marketing Agency
Campaign Platform
Portfolio Sample
Real Estate

€1 Million in Sales from a Single Real Estate Campaign

€1 million in sales generated through campaign infrastructure we built
€1M+
in sales generated
from campaign traffic
4
weeks to build and deploy
lower
cost-per-lead vs prior pages
same ad budget
The Problem

A real estate marketing campaign had the budget, the listings, and the audience but was leaking leads at every stage. Conversion rates were low relative to ad spend and the cost per qualified enquiry was making the campaign difficult to scale profitably.

Our Diagnosis

The pages were not segmented by buyer intent. A first-time buyer and a property investor respond to completely different credibility signals but both were landing on identical pages. The enquiry form asked for too much too soon. Page speed was also reducing ad quality scores and increasing cost-per-click.

What We Built

Purpose-built landing pages for each buyer segment, each matched precisely to the ad creative driving traffic to it. Simplified enquiry flow, social proof positioned above the fold, faster load times, and a retargeting-ready structure.

The Result

Over €1 million in sales generated through the campaign. The improved conversion rate also reduced cost-per-lead, making the same budget work significantly harder. The campaign scaled beyond its original scope.

A real estate campaign we ran contributed to over €1 million in sales. When your income depends on results, your developer has to understand that. We finally found one who does.

Ola Laing, Founder, Oconcept AI Marketing Agency
Healthcare Growth
Portfolio Sample
Healthcare / Physical Therapy

75 New Patients Without Increasing the Ad Budget

75+ new patients delivered from the same ad spend
75+
new clients delivered
post-launch
1-step
booking form vs multi-stage flow
friction reduced
same
ad spend, significantly higher ROI
no budget increase
The Problem

A healthcare and physical therapy practice was spending consistently on paid ads and getting traffic but the website was not converting visits into booked appointments. The existing site was informational, not designed around the decision a new patient actually needs to make.

Our Diagnosis

The booking path had too many steps. Trust signals were sparse and positioned too late. The site did not address what a first appointment looked like, which is the primary hesitation for anyone making a new healthcare decision. There was no social proof near the call to action.

What We Built

A rebuilt site focused on one outcome: a booked appointment. Simplified navigation, clear first-visit expectations, practitioner credentials positioned prominently, patient testimonials close to the booking form, and a one-step enquiry path.

The Result

75+ new clients in the months following launch. The site became the practice's most consistent business development tool, converting ad traffic into booked appointments at a rate that justified significantly increasing the budget.

Lead Generation
Portfolio Sample
Professional Services

27 Qualified Enquiries on €30 in Ad Spend

27 qualified enquiries generated on €30 in total ad spend
27
qualified enquiries
from €30 spend
€30
total ad spend
entire campaign
under 7 days
from brief to live page
The Problem

A business needed to prove that a paid social campaign could deliver a positive return before committing to a larger budget. The question was whether the digital infrastructure could convert cold traffic efficiently enough to make scaling worthwhile.

Our Diagnosis

The existing destination was a generic homepage built for people who already knew the business. Cold ad traffic needs a completely different experience. Sending cold visitors to a homepage that addressed existing customers was destroying conversion before it had a chance to happen.

What We Built

A dedicated conversion landing page and lead routing system built and deployed in under a week. Single-focus page matched to the ad creative, zero navigation distraction, instant response confirmation, and a structured follow-up path for every lead submitted.

The Result

27 qualified enquiries generated on just €30 in ad spend. The campaign proved the model and unlocked a larger budget commitment. The cost per enquiry demonstrated a return that made scaling the obvious next step.

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