Why New Businesses That Invest in Their About Page Win More Clients
The About page is the second most visited page on most business websites. Most new businesses treat it as an afterthought.
After landing on a business website and finding the services interesting, most potential clients go directly to the About page. They want to know who they would be working with. The quality of what they find there often determines whether they take the next step.
What Premium Clients Are Looking for on the About Page
Premium clients visiting an About page are looking for evidence of specific expertise, a genuine sense of who runs the business, and confirmation that the business was built to serve clients like them. They are not looking for a list of company values and a corporate photo.
The About Page That Converts Premium Clients
An About page that converts premium clients tells a clear story. It explains why the business was started, who it was built for, what specific expertise the founder brings, and how that expertise translates into results for the client. It is specific, honest, and confident.
At ACKINGLOBAL, copy direction for the About page and every other key page is part of every complete business website build. Apply for a free audit within 48 hours.
Apply for an audit at ackinglobal.com
Your Website Should Be
Winning You Clients. Is It?
Most business owners who read this far already know there is a gap between what their site communicates and what their business is actually worth. We close that gap - with custom-built client acquisition systems, not templates, not shortcuts. If you are ready to own a platform that works at your level, let us talk.